On the other hand, the Times New Roman continues to evolve and change with the times. Their exits however have remained unremarked and insignificant.
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Over the years since its inception, there have been thousands of fonts or typefaces that have made their entry into the print media. Once, the supremacy of this font had been established, it was only a matter of time before it would begin to be adopted in all other media. It is necessary to recall that the Times New Roman evolved only because of one single newspaper, The Times, an event that would go down as a defining moment in the annals of the history of printing. Necessity, they say, is the mother of invention. Since the impact of this was so strongly felt, there was also a need to document these momentous happenings and present them in as appealing and memorable a way as possible.
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The changing political scenario also impacted the cultural and social milieu, giving it a whole new dimension. During the two world wars, there was a surge of writing that focused on the events in various spheres. One of the main reasons why this font and the story of its evolution became so relevant was the period in which the series of events unfolded. The evolution of the Times New Roman script has become one of the most well studied and documented journeys of printing history, in recent times. This is true, irrespective of whether the matter for reading is part of a newspaper or book. 7There is however, a strong tendency to ensure the legibility of the style and the readability of the writing, at all times. With the transformation of the shape of letters from curved and ornate designs to the more structured and no-nonsense type of letters, the font designs that have invaded the printing scene seem to have come full circle. The tendency to display catchy phrases in big bold lettering caught on in a big way, when the print media realized that it was necessary to catch the attention of the reader, if they wanted to become stable in the business. The use of huge fonts in order to stress on the importance of the news that was being conveyed is one such event. If one were to take a close look at the journey that the print media has made from the Gutenberg era till where it is now, there is a strong correlation in the kind of fonts and typefaces that have been used, during this period of time, with the changes in socio-cultural and economic practices prevalent. From a manual process of typesetting to the present digitalized world of printing, a whole new process has evolved, proving that technological advancements shape every single sphere of our lives. There is no doubt that printing, like all other fields, has changed to such an extent that it is difficult to even visualize how the process of printing was, half a century ago. To say that the face of printing and associated technologies have changed in the last couple of years, would be to state the obvious. In Garcia’s view, more newspapers need to accommodate the reader who wants to get through the news in “seven to eleven minutes flat.” 4 Launched in May 2001, El Expreso proved extremely popular, with a 120,000 print run and advertising sold in advance for its first three years. Garcia’s team recently broke convention with a free newspaper in the Dominican Republic, El Expreso, which adopts a small, half-tabloid format providing a high-speed read of the daily news-in theory piquing the interest enough to prompt the reader to purchase its larger, traditional parent newspaper, Listin Diario. (The standard in the 1980s was 7.5 points, he says.) This trend corresponds with an aging readership with ailing eyesight.
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Petersburg Gazette which took body copy up to an unprecedented 10 points. “Newspapers are not the sole providers of news anymore, and we have to make them more appealing.” Type sizes are getting larger, he notes, citing a recent redesign of the St. “I think there is a more impatient reader,” he says. Mario Garcia, who has worked on the redesign of dozens of newspapers worldwide, notes “that much of his work is driven by the need to make this relatively ancient news medium a reading experience attuned to 21st-century habits. In that the fonts used are only subtle innovations and the changes are marginal but tailor-made for this century.
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The typography used in today’s newspapers has both conservative traits. The typography used in a newspaper represents a sample of the state of the medium. These fonts are the by products of extensive study and are designed by state of the art type foundries who employ individual type designers who specialize in custom newspaper fonts. The fonts used by leading newspapers are sourced after much research, taking into consideration the legibility, clarity and printing space.